Park and Ride into Colchester for free to support ‘Small Business Saturday’

Roaming into Britain’s first Roman City will be a stress-free, expense-free experience on Small Business Saturday, the 1st of December.

Thanks to Essex County Council, visitors and shoppers in Colchester will be treated to free parking and fast transit to the heart of the town centre, following a decision to waive fees at the town’s Park and Ride service in support of the nationwide initiative.

This year’s Small Business Saturday campaign is taking place across the UK in support of independent stores up and down the country.  Colchester offers a range of unique retail opportunities, including in the Lion Walk and Crouch Street areas with shoppers also able to enjoy some of the local restaurants and cafes.

Cllr. Kevin Bentley, Cabinet Member for Infrastructure, said: “We hope visitors will take the opportunity of Small Business Saturday to enjoy everything that Colchester has to offer. We are delighted to support our independent businesses by waiving the fee for the Park and Ride and providing another reason to choose Colchester this Small Business Saturday.”

Park and Ride offers a quick, stress-free option for visitors who want to travel into the centre of Colchester but want to avoid the traffic. The service runs from 7am until 7pm on Saturdays from just off junction 28 of the A12 and will whisk you into town in 12 minutes.

Colchester businesses get involved

Supporting the business campaign, shop manager and partner, Martin Brewer of Merrells Electrical in Eld Lane, Colchester, said: “It’s great to see a real interest in the businesses in the town centre, such as my own, and I welcome anything that helps generate interest in visiting Colchester. This campaign will help highlight the importance of smaller shops amongst the big stores.”

The Small Business Saturday initiative has grown from a grass-roots campaign encouraging consumers to ‘shop local’, into an annual event that has reached millions of people, continuing to raise awareness of the crucial importance of small business.

The Mayor of Colchester, Cllr. Peter Chillingworth, added: “Small Business Saturday is a great way to celebrate and support all the small businesses that make our town such a welcoming and vibrant place to visit. As Mayor, I hope the campaign encourages many more people to shop locally and proves hugely successful for the many independent retailers taking part.”

Businesses that would like to get involved are encouraged to visit the Small Business Saturday website for further information and details at

Disclaimer: Essex County Council and Jumbo Media Group are not affiliated with and do not endorse any businesses shown in this article.