The official launch of a business-led scheme in Colchester has been welcomed by the local Council.
Colchester’s Business Improvement District (BID) aim is to provide ‘a sustainable future’ for the town centre.
The five year plan will focus on tackling a range of key issues in the centre, helping to increase footfall and attract more visitors to Britain’s Oldest Recorded town.
Cllr. Mark Cory (Lib), Leader of Colchester Borough Council, said: “We know that with pressures from online shopping, fast-changing customer tastes and tighter household budgets, nationwide town centres are having to compete harder than ever before.
“I’m certain the [Colchester] BID will be effective in providing the necessary practical solutions to begin to tackle this trend and help revitalise our town centre.
In June, the ‘Our Colchester’ ballot attracted a total of 168 votes (36 per cent turnout) and represented an 83 per cent rateable value of the votes cast. 7 ballot papers in total were rejected.
Plans set out by the BID include a series of priorities, including a coordinated calendar of events for the year, improved streetscape, and independent business project fund and additional support for the night-time economy.